So I was sitting on the can today and I was playing around with some old apps I had on my iPhone and I realized they had under-gone some major improvements!   The two in particular were Midomi and Red Laser.  First of all it is understandable for Red Laser to improve it’s product because it is exactly that, a product.  They build something better to attract more customers.  The cool part about the App industry is that you don’t buy upgrades, you just get it when the new version comes out.  Unlike classical software, where the scheme is to up-sell on the new version to get users to switch for the new features (ie XP to 7), this industry’s standards have been set by years of solidarity in the markets that we were only able to update our software with some sort of hard good (ie cd or floppy disk) used by the user.  This posed a cost to the company selling the product and so as long as we were being charged something, it might as well be an ass ton of money.  Now with the advent of digital media and broadband internets companies are able to distribute for no cost at all.  Which in turn allows them to prove their self worth in comparison to other companies by offering these upgrades free of charge.  I like this new trend, and it is exciting that it is catching on so well.